Introducing Dynamics 365 for Marketing as part of the Dynamics 365 Business Edition Release

Dynamics 365 for Marketing is a new module in the widely anticipated Dynamics 365 Business Edition. This new module is targeting small and medium size businesses looking to implement Dynamics 365 Marketing Capabilities while Enterprise / Large organisations are advised to opt for the Dynamics 365 Adobe Marketing Suite instead.

The Business Edition Marketing module is built on the Dynamics 365 CRM Platform allowing for a number of advanced configuration and customisation features available in the powerful Dynamics CRM platform. Although this is a brand new module (i.e. not an incremental release), it does seem to come with a large number of advanced features that you wouldn’t normally expect from a first release application.

According to the publicly available Dynamics Roadmap, Dynamics 365 for Marketing first release will include the following features:

  • Customer Journey
  • Email Marketing
  • Event Management
  • Lead Management (Generation, Nurturing, Lifecycle, Scoring, Prioritization and Insights )
  • Marketing Analysers with Power BI
  • Marketing Pages
  • Microsoft Dynamics 365 Connector for LinkedIn Lead Gen Forms

You can see full details of each feature at the Dynamics Roadmap here:

https://roadmap.dynamics.com/#edition=1#application=a9ab9157-e42a-e711-810d-3863bb363e80

The Customer Journey feature is about the orchestration of the customer journey to allow marketers to create multi-step, multi-channel marketing campaigns. The feature capabilities according to the Roadmap include:

  • Simple drag and drop design
  • View and edit marketing content in one place
  • Embedded content designers
  • Event driven extensible automation
  • In place insights
  • Easy visualisation of journeys

The Customer Journey feature seem to be built based on the same designer used in Business Rules. Here is a screenshot of how it looks like:

Dynamics 365 for Marketing allows for the creation and managing of Professional Marketing Emails and Email Campaigns. This includes the following features:

  • Simple, no-code drag and drop content designer
  • Many professional email templates ready to reuse
  • Basic and Inbox email previews
  • HTML Editor to edit the entire email content with no restrictions
  • Complete performance results and Insights for emails sent
  • Ability to use data from Dynamics 365 entities in emails, also including custom entities
  • Heatmap, geographical location maps and other advanced visualizations of email results

 

Personally, I’m really looking forward to it. Just not sure I have enough hours in my week to allow me to learn all these new modules and enhancements frequently released into the Microsoft Dynamics 365 platform.

3 Replies to “Introducing Dynamics 365 for Marketing as part of the Dynamics 365 Business Edition Release”

  1. Q. Could you please confirm that Microsoft Dynamics 365 for Marketing will also be available to Dynamics 365 for Enterprise customers. ? your kind confirmation would be a big help.

    Thank you.
    Aamir

  2. Could you please contact Edward Lawrence at edward@artatlanxxxx or at 1708831xxx? he is very interested in getting Dynamics 365 for Marketing.

Please comment or leave feedback